California Hospice and Palliative Care Association
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Webinar: Create & Maintain a Compliant Marketing Strategy
Thursday, March 12, 2020, 12:00 PM - 1:30 PM PDT
Category: Live Webinar

Available Exclusively Through the Hospice & Home Care Webinar Network!

9:00 am – 10:30 am HST
11:00 am – 12:30 pm AKT
12:00 pm – 1:30 pm PT
1:00 pm – 2:30 pm MT
2:00 pm – 3:30 pm CT
3:00 pm – 4:30 pm ET

Is your marketing strategy cutting edge and compliant? Learn how to develop a creative and profitable tool for your agency’s success.


  • Articulate the major marketing fraud and abuse laws
  • Understand how these laws implicate marketing strategies
  • Identify common noncompliant marketing practices
  • Avoid compliance risks when working with facilities
  • Prevent compliance issues with marketing bonuses, medical director relationships, leases, and other agreements
  • Develop a strategy for responding to competitors’ noncompliant tactics


Changing demographics mean there are more patients than ever, yet hospice and home care agencies are chasing after fewer referrals, because of increased competition. Providers feel significant pressure to identify and develop effective marketing strategies. This can produce the appearance of success in terms of increased referrals and revenues, but overall can lead to greater compliance risks.

There are numerous compliance risks in marketing and relationships with referral sources. For example, common business marketing ideas – discounts, coupons, rewards to strong referral sources – are illegal under federal law. Marketing strategies must be carefully analyzed to avoid fines, penalties, False Claims Act actions, and criminal prosecutions. Agencies must also understand the applicable fraud and abuse rules that impact compliance efforts. Noncompliance can result in a marketing “success” becoming a source of significant civil penalties and even criminal prosecutions. This webinar will cover common pitfalls and areas of government scrutiny to ensure consistent, compliant marketing.

Attendance certificate provided to self-report CE credits.


This informative session is designed for administrators, owners, marketers, marketing managers, and compliance officers.


  • Interactive quiz

PLEASE NOTE: Webinar content is subject to copyright and intended for your individual organization's use only.

Photo Robert W. Markette


Hall, Render, Killian, Heath & Lyman, P.C.

Member Rate: $150

Non-member Rate: $200

CLICK HERE to register.