BEGIN:VCALENDAR VERSION:2.0 PRODID:-//jEvents 2.0 for Joomla//EN CALSCALE:GREGORIAN METHOD:PUBLISH BEGIN:VTIMEZONE TZID:America/Los_Angeles X-LIC-LOCATION:America/Los_Angeles BEGIN:DAYLIGHT TZOFFSETFROM:-0800 TZOFFSETTO:-0700 TZNAME:PDT DTSTART:19700308T020000 RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0700 TZOFFSETTO:-0800 TZNAME:PST DTSTART:19701101T020000 RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:a5f8fb2ec5d189124786ed84e53d0a8f14 CATEGORIES:Live Webinar SUMMARY:Webinar: Create & Maintain a Compliant Marketing Strategy DESCRIPTION:
9:00 am – 10:30 am HST
11:00 am – 12:30 pm AKT
12:00 pm – 1:30
pm PT
1:00 pm – 2:30 pm MT
2:00 pm – 3:30 pm CT
3:00 pm – 4:
30 pm ET
Is your marketing strategy cutting edge and compliant? Learn how to develop a creative and profitable tool for your agency’s success. p>
C hanging demographics mean there are more patients than ever, yet hospice an d home care agencies are chasing after fewer referrals, because of increase d competition. Providers feel significant pressure to identify and develop effective marketing strategies. This can produce the appearance of success in terms of increased referrals and revenues, but overall can lead to great er compliance risks.
There are numerous compliance risks in marketing and relationships with referral sources. For example, common business mark eting ideas – discounts, coupons, rewards to strong referral sources – are illegal under federal law. Marketing strategies must be carefully analyzed to avoid fines, penalties, False Claims Act actions, and criminal prosecuti ons. Agencies must also understand the applicable fraud and abuse rules tha t impact compliance efforts. Noncompliance can result in a marketing “succe ss” becoming a source of significant civil penalties and even criminal pros ecutions. This webinar will cover common pitfalls and areas of government s crutiny to ensure consistent, compliant marketing.
Attendance c ertificate provided to self-report CE credits.
This informative session is designed for administrators, owners , marketers, marketing managers, and compliance officers.
PLEASE NOTE: Webinar content is subject to copyright and intended for your individual or ganization's use only.