How to Market Without Violating the Law

Audio-Conference Description
Marketers for home health agencies, hospices, HME companies, and private duty agencies must understand what is allowed and what isn’t.  Enforcement actions against marketers and their employers continue to increase dramatically as marketers compete to defend and increase market share. The stakes are high and providers must get it right!  The purpose of this teleconference is to provide in-service education about requirements governing marketing activities for marketers and managers. What do marketers need to know about the federal anti-kickback statute and Stark? What are the current limits on items that can be given to patients and referral sources?  How about lunches for doctors?  What about patients’ right to freedom of choice?  Gather marketing staff members together to learn all about it!  There will be plenty of time for questions during the teleconference and extensive handouts will be provided.

About the Speaker:

Elizabeth Hogue is an attorney in private practice with extensive experience in health care.  Prior to becoming an attorney, she was employed as a personnel manager by a Blue Cross-Blue Shield Plan.  She studied at the University of Maryland School of Law, concentrating in health law, and gained considerable clinical experience, course work, and employment experience in this area.  Following her admission to the Bar, she developed an active practice in health law.  She represents clients all over the country.  Her clients are professional associations, managed care providers, and institutional health care providers; including hospitals, long-term care facilities, home health agencies, durable medical equipment companies, and hospices.  Ms. Hogue gives numerous presentations each year on health-related topics.  Her articles are regularly included in trade association publications and other journals.  Ms. Hogue is a member of the American Health Lawyers Association

Register Here