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HHWN: Defining Moments Hospice Series: Is Your Hospice Program Consistent with Your Marketing Messages?
Thursday, November 03, 2022, 12:00 PM - 1:30 PM PDT
Category: Live Webinar

This is a 90-minute webinar.

9:00 am – 10:30 am HST
11:00 am – 12:30 pm AKT
12:00 pm – 1:30 pm PT
1:00 pm – 2:30 pm MT
2:00 pm – 3:30 pm CT
3:00 pm – 4:30 pm ET

Marketing revolves around the message and so does hospice care.

Take a deep dive into your marketing messages to ensure your agency is fulfilling the vision and educating the community about hospice services. With so many stigmas about death and dying, it’s critical to paint an accurate picture of how unique and truly special the gift of hospice is and that this message is upheld in daily practice.
 
AFTER THIS WEBINAR YOU’LL BE ABLE TO:
  • Recognize common hospice marketing messages from around the country
  • Explain how many marketing claims are not supported by survey results, collected data, and standards of practice
  • List five areas you can quickly improve
  • Discuss methods to enhance service delivery through virtual interventions
  • Formulate attainable goals for improvement



WEBINAR DETAILS

Mary Labyak, a pioneer of the hospice movement, once said, “If you have seen one hospice program, then you have seen one hospice program.” We have all seen the variation in hospice care nationally and even within local communities. But is there a way to develop consistency within our practices, or at least, some level of agency consistency? There are many self-created and built-in obstacles that interfere with higher levels of care. This webinar will use the “defining moments” concept to conduct an honest assessment of your hospice organization and how to reliably provide high-level, end-of-life care to everyone served.

THIS WEBINAR WILL BENEFIT THE FOLLOWING AGENCIES:

  • Hospice

WHO SHOULD ATTEND?

This informative session is designed for marketing staff and the interdisciplinary team, and it will be especially helpful for the managers and leaders who set the cultural tone.

TAKE-AWAY TOOLKIT

  • Marketing messages exercise
  • Organizational assessment exercise
  • Goal planning exercise
  • Resource list for key topics and additional lecture notes
  • Training log
  • PDF of slides and speaker’s contact info for follow-up questions
  • Attendance certificate provided, however there are no pre-approved CEs associated with this webinar

NOTE: All materials are subject to copyright. Transmission, retransmission, or republishing of any webinar to other agencies or those not employed by your agency is prohibited. Print materials may be copied for eligible participants only.

Presented By

Gary Gardia LCSW, APHSW-C
Gary Gardia
Gary Gardia Inc.

Register Here