Creating Hospice Differentiators That Fit Your Culture & Community Referrals

But do you stand out from the crowd? What differentiates your agency from others in your community? Can you articulate those differences? Are they something you can advertise to increase referrals? This webinar will go beyond the core services. Using examples, it will teach you to communicate what distinguishes your agency in order to educate a very discerning public.

• Understand the importance of differentiating your hospice services in a highly competitive landscape
• Identify key elements of your organizational culture that can be integrated into your differentiators
• Analyze the preferences and needs of your referral community to tailor your services and differentiators to your market
• Develop strategies to align your hospice’s mission and values to your referral community needs and expectations
• Strategically plan to implement programs that will enhance your market visibility and attract referrals

All hospices provide the same core services, but not all hospices are created equal. “Our team is the best; they are very compassionate, and they care about the patients” is not a unique value proposition – in fact it should be a given for all hospices! What makes yours different? How do you stand out from the ever-growing crowd of hospices in your market while preserving the integrity of your organizational values?

This webinar will delve into the crucial aspects of crafting unique differentiators for hospice care that resonate with your organization’s culture and create value for your referral community’s needs. It will explore strategies to enhance your hospice’s identity in a competitive landscape, ensuring your services are distinctive and attract clients. Practical examples will guide you through aligning your hospice’s values with the expectations of increasingly savvy patients, families, and referral sources. Implementing these programs will foster stronger connections, increase referrals, and grow your business.

• Training log
• PDF of slides and speaker’s contact info for follow-up questions
• Attendance certificate provided, however there are no pre-approved CEs associated with this webinar

NOTE: All materials are subject to copyright. Transmission, retransmission, or republishing of any webinar to other institutions or those not employed by your institution is prohibited. Print materials may be copied for eligible participants only.